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Xbox One currently has around nice percent of the game console installed base in the US. Xbox One brings Cortana to the center of family life but not for many This would considerably limit the depth of interaction and therefore, the depth of the user’s relationship with Cortana.
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Also, many users, especially those who use their PC mainly for work, have a tendency to mute their sound and microphone.

While notebooks have replaced many desktops, they still tend to remain relegated to the home office or the bedroom rather than accompany us around the house. This is because Cortana will only be “alive” when the PC is on, which is certainly not all the time the same way a phone or a dedicated device like the Amazon Echo or Google Home. While Microsoft helps consumers find Cortana, in our recent consumer study we ran in the US, a whopping 77% of the panel said they never used Cortana.Įven though consumers have started to use Cortana on a more regular basis on their PCs, I believe the relationship will feel more transactional and usage will be limited in scope - mainly around calendaring and search.

While Cortana is present on PCs running Windows 10, usage remains limited. PCs are not the ideal partner for a digital assistant
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From looking at the review pages and the number of reviews, it seems Android users are embracing Cortana more than iOS users which means Microsoft is missing out on a very valuable part of the consumer base.Ĭortana is, of course, also available on the Microsoft Band and works with Windows and Android phones in the US but, due to the limited uptake of Band thus far, this does not extend Cortana’s addressable market by much. User reviews are generally positive but point to the fact the experience is more limited than on a Windows device. The more you use Cortana, the more personalized your experience will be.” This all sounds good but Microsoft started with the disadvantage of not having its own army of smartphones to show off Cortana so it made it available on both iOS and Android. Microsoft positions Cortana as “your new clever personal assistant.” The Windows website goes on to say, “Cortana will help you find things on your PC, manage your calendar, track your packages, find files, chat with you and tell you jokes. We have been talking a lot about digital assistants in the past few weeks. Initially, Cortana’s abilities will be limited to basic tasks such as seeing which friends are playing and launching a party. Cortana will be on the Xbox One dashboard and users will be able to access her via the Kinect sensor or a headset.
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In Windows 11, Cortana is hidden from the taskbar by default.As widely reported in the press on Monday, Microsoft released an update for its preview members which included access to Cortana.
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See Windows 10 editions for education customers for more info.
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Note: Cortana is removed from the Windows 10 Education and Windows 10 Pro Education editions. You can also search "Cortana settings" in the search box on the taskbar, and select Cortana & Search settings from the results. In the November 2019 Update and earlier versions, you can review and control exactly what personal information Cortana can access by going to the search box and selecting Settings on the left pane. We don’t recommend hacking registry settings or similar measures, as this can make your operating system unstable or crash. This will also remove the search box from your taskbar. To hide Cortana in Windows 10, November 2019 Update and earlier versions: On the taskbar, select Cortana, hover over Cortana on the menu, and then select Hidden from the side menu. Then select the Clear button under Chat history. You can clear your chat history with Cortana on a device by signing out or by going to Cortana > Settings > Privacy. You can learn more in the Microsoft Privacy Statement. In the May 2020 Update and later versions, you must be signed in to use Cortana. When you’re signed in, Cortana learns from certain data about you, such as your searches, calendar, contacts, and location. To hide Cortana in Windows 10, May 2020 Update and later versions, select the Cortana icon in the taskbar and uncheck Show Cortana button. You can also manage your privacy settings following the steps below. If you don’t want the digital assistant to be visible to you, you can hide Cortana from the taskbar. Cortana is part of Windows 10 in the locales where Cortana is available.
